4. Adjust Your Marketing and Messaging
COVID-19 has caused drastic shifts in consumer needs and business goals. To stay relevant and considerate, we recommend adjusting your marketing strategies and messaging accordingly. Some of the things you can do are:
- Make sure all CTAs are adjusted to the strategies taken during this pandemic. For example, ‘Visit Us Today’ can be changed to ‘Contact-Free Delivery’.
- Since we don’t know how long this pandemic will last, you should verify any scheduled content or automated emails such as Holiday Offers or Mother’s Day.
Also, for those companies who need to continue marketing but lack budget, Google is issuing ads credits to small and medium-sized businesses. You can learn more here.